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Meet The Instructors
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Brian
Bock
Brian
brings 10 years of experience in the carpet cleaning industry
to his classes. He is an IICRC Master Cleaner.
He started with a major national franchise and now owns and
operates a successful carpet, upholstery, area rug, tile &
grout cleaning company. Brian still works "hands
on" with many clients and employees on a daily basis,
and has a firm commitment to education and professionalism
in the industry.
Brian also brings
a strong business background, with a Bachelor of Science Degree
in General Business Management from Kansas State University.
(GO CATS!) He also has experience in the financial services
industry working with small businesses and individuals.
Brian believes that
a good attitude, client education, and state of the art cleaning
are key factors in having a successful business. You
will learn from his extensive experience in everyday situations.
He will provide a fun, laid back atmosphere and positive attitude
towards the cleaning industry.
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Doug
Heiferman
Doug
brings a diversified background into the classroom. Credentials
include IICRC Certified Master Cleaner, IICRC Regional Supervisor,
Board of Director for New York Rug Cleaners, AAS degree in
Business Administration, BS degree in Political Science (Honors
Program) and Rotary International Board of Directors for Youth
Services, Suffern Chapter.
He incorporates a Fortune 500 background in finance and customer
service combined with ten years hands-on experience in owning
and operating a successful carpet and upholstery cleaning
and water damage restoration company. Doug's high energy coupled
with motivated enthusiasm for teaching make his classes enjoyable
and informative.
Specialized teaching in:
• Two-Day IICRC Carpet Cleaning Technician
• Two-Day IICRC Upholstery Cleaning Technician
• One-Evening & One-Day Class “No Bull” Protector/Carpet/Upholstery
• One-Day “Hands-On Upholstery Cleaning”
• One-Day “Hands-On Carpet Cleaning”
• Various Bridgepoint Mini-Seminars: Advanced Spotting, Safe
Upholstery Cleaning, Protect Your Customers from the Competition
(“No Bull”) & Urine Decontamination
• All of the "Profit Builder" Seminars
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Ernie
David
Ernest is the president of Americolor Corporation
located in Tigard, Oregon. Ernest has accumulated years' experience
in all facets of color dyeing and repair, as well as manufacturing
of dyes and some chemicals for the carpet cleaning industry.
He has trained thousands of carpet cleaners in Canada and
the United States. He has also published numerous technical
manuals and articles for the trade magazine and made a major
contribution to development of the on location carpet dyeing
industry.
Specialized teaching in:
• One-Day IICRC Spotting Dyeing
• One-Day Hydro-Dye
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George
Cazares
George
Cazares has been in the carpet and upholstery cleaning industry
for the past 16 years. His experience began in the mid 80’s
as owner and operator of a successful carpet cleaning business
in Southern California.
He spent the last 12 years as
a technical trainer and operations manager for a large multi-state,
multi-truck firm in the Northwest & Southern California.
His varied experiences have given him extensive knowledge
and hands on training that relate to the every day operations
of a cleaning and restoration company.
George is an IICRC Master Cleaner,
Master Restorer and an approved IICRC Instructor. His students
enjoy the unique style and enthusiasm he brings to each class.
He incorporates hands on training with high tech learning
tools such as PowerPoint. His students receive one of the
best learning experiences available in the industry.
As a bilingual instructor, George
is providing approved IICRC training in either Spanish or
English for CCT, UFT, RRT, OCT & WRT. His determination
and passion is providing excellent training and building a
strong foundation for the next generation of technicians.
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Jim Spence
Jim offers more than 13 years
of retail sales and consulting experience including the past
five years specializing in the sale of fine leather furniture.
Throughout his career, Jim has been committed to achieving
sales excellence through customer service, exceeding more
than $700,000 in annual retail sales in his current position.
Previously, with Jacobson's, Lazarus and Walkers Northland,
he continuously built a large customer referral base and loyal
clientele while in men's fine clothing.
His recent experience as a Sales Manager includes individual
and class instruction of employees on the presentation and
care of leather furniture. In addition, he consults
individually with consumers on a daily basis regarding the
care of fine leather products. Jim has successfully
completed a professional selling course and has received extensive
product training in the areas of presentation and care form
experts in the field. He assimilates those teaching
techniques and that knowledge into his presentations.
Jim offers strong communication skills and group presentation
experience. He easily develops rapport with individuals
at all levels and has a history of training and motivating
a staff to establish and achieve sales and customer service
goals.
Specialized teaching in:
• Leather
Basics
• Leather Specialist
• Advanced Leather Repair
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Mike
Wheatley
Mike Wheatley has over 26 years
of experience in the cleaning and restoration industry.
Mike operated a cleaning and restoration business for 23 years
and now operates a cleaning supply store, Cleaners Closet,
which he started in 1989.
He has served as president of the Mid South Professional Cleaners
Association, a board member of the IICRC and is currently
a regional supervisor for the IICRC.
Mike is a Master Cleaning and Restoration Technician and as
an instructor, he brings a lot of practical experience into
the classroom..
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Paul
Kelly
Paul came to Bridgepoint
with a diverse background in business and sales. Following
his graduation from Weber State with a BS degree and a postgraduate
degree in Mortuary Science he has been employed as a mortician,
safety director, and human resource coordinator.
The lure of owning
his own business led him to incorporate in the carpet &
upholstery business in 1985. He became employed at Bridgepoint
in 1997 as the manager of the Salt Lake City retail store.
In January 2000 he was given the new position as Eastern Sales
Representative within the distributor division.
Paul's personal
mission, while working at Bridgepoint, is to help the individual
cleaner and other business owners take their adventures in
business to much higher levels of success.
Paul is certified
in carpet cleaning, upholstery cleaning, odor control, carpet
repair & reinstallation, water damage restoration, fire
and smoke restoration master restoration and is a master cleaning
technician.
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Ron
Colling
Ron counts 10 years of cleaning,
restoration and floor installation experience, however he
has grown up around the industry. Ron has always had at least
a part-time job in the industry, whether he wanted one or
not, starting with his father as a helper on floor installations.
Since then he has grown to enjoy all aspects of the cleaning
and restoration business, working as a technician, manager,
instructor and manager of Bridgepoint Systems of Nashville
Ron received a BS degree and
teaching certificate from Grand Valley State University and
has teaching experience in secondary, post-secondary and industry
related areas. He is an IICRC Master Cleaner and IICRC
Regional Supervisor. Ron's position as a Bridgepoint
store manager gives him the opportunity to consult with cleaners
and restorers daily. Ron's desire is to see technicians
and owners succeed by teaching from both a technical and a
managerial perspective.
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Sherman
Guffy
Sherman
Guffy is a second generation industry veteran who instructs
many industry related courses, including IICRC approved courses
in carpet cleaning, commercial carpet cleaning, upholstery
cleaning, carpet repair, water damage restoration, and odor
control. Sherman is an IICRC approved instructor, Master
Cleaner, Master Restoration Technician and IICRC regional
supervisor. His experience in this industry began in
1980 working for a large fire, smoke and water restoration
and in-plant cleaning operation. Sherman's years of
hands-on experience include 12 years as operations manager,
trainer and instructor for a large multi-truck multi-state
operation.
Sherman brings a unique style of instruction to each of his
classes, based on in-plant and on-location experience; students
receive practical training for every-day real-life situations.
In addition, each class is filled with digital pictures and
slides and lots of hands-on learning, which gives the students
one of the best learning experiences available in the industry.
Specialized teaching in:
• Two-Day
IICRC Carpet Repair & Reinstallation
• Two-Day IICRC Water Damage Restoration
• One-Day IICRC Odor Control
• Profit Building Seminars: Tile & Grout, Maxim Protection
System, Private Label Avenge, No Bull, Simplified Leather,
Wood Products, Urine Decontamination and Oriental Rug.
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Steve
Andrews
Steve
is a long term veteran of the cleaning industry with over
27 years experience. He knows what it means to do all
types of cleaning related duties from scrubbing toilets to
cleaning custom hand-tufted gold inlaid carpets; from answering
maintenance questions for commercial buildings to giving testimony
as an expert witness in a full jury trial including arbitrations.
He has owned and
operated a multi-truck cleaning business, a Full Service Distribution
Center for the Cleaning and Restorations Industry, trained
housekeeping departments in the care and maintenance of everything
from concrete steps, carpet & upholstery, mattresses and
ovens.
Steve is a Practicing
Senior Inspector and works with fiber producers, chemical
manufacturers, carpet mills, as well as providing consulting
and training for resort properties, large theme parks and
individuals. Steve is a Master Cleaner with many areas
of certifications; Water Damage, Odor Control, Repair &
Reinstallation, Color Repair, Certification Number 240.
Steve has been actively traveling and teaching IICRC Certification
classes for the last two years, and his focus is to help the
new student as well as the seasoned veteran, to set themselves
apart as the premier cleaner in their areas.
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Steve
Johnson
Steve
has been a dedicated and respected individual in our industry
for 15 years. Prior to coming to work for Bridgepoint
Systems, he ran his own cleaning business in Salt Lake City,
UT and was very successful. Steve is a Certified Master
Cleaner through IICRC and holds certification in Carpet Cleaning,
Upholstery and Fabric Cleaning, Water Restoration, Fire and
Smoke Damage Restoration, Odor Control and Color Repair.
Steve is an IICRC approved Instructor
in Carpet Cleaning and in Upholstery & Fabric Cleaning
for Bridgepoint as well as being an instructor for many other
Bridgepoint classes. Currently Steve is a National Sales
Account Manager in Bridgepoint's Distributor Division.
Every day he consults new and existing businesses on setting
up a system for success. Steve's knowledge and enthusiasm
in the industry is very evident in the classes he teaches
and each student is sure to receive maximum value after having
attended one of his schools.
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Steve Poulos
Steve
G. Poulos lives, breathes and sleeps for a chance to talk dirt!
He has been in the cleaning and restoration business for over
20 years and has trained several thousand cleaners in the technical
as well as the business aspects of the industry. He brings with
him not only a vast knowledge of the industry but a true love
for the trade. Because of the many hats Steve wears and pioneering
approach to new ideas and products opportunities have allowed
for him to teach in all parts of the U.S. as well as England
and Australia.
Steve’s expertise comes from years of experiences with
his own cleaning and restoration firms. He has also worked
along side with interior designers, carpet manufactures, adjusters,
departments of health and the University of North Carolina.
Steve’s background in finance along with strong customer
service ethics puts him as a true leader in the industry as
well as a requested source for knowledge and education.
Steve is an IICRC Master Textile Cleaner and Restorer and
just completed Leather Cleaning Technician (LCT). He held
a position for 6 years on the Board of Directors with the
Mid South Professional Cleaners Association and served as
the Executive Director during their reorganization. Steve
has served as the Regional Editor of Cleanfax for 5 years
and has also served on the CUCI council of ASCR.
As well as being on Instructor, Steve is employed with HydraMaster/CleanMaster
as the Eastern Sales Manager and Trainer. Steve is driven
to expand their chemical line as well as make innovative advancements
in chemical composition. As a previous distributor himself
he brings familiarity and skill to the East Coast Distributors
as well as their clients in both company sales growth and
training. He loves to demo his Hydra-Van any time he is requested.
Just ask!
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Tom Forsythe
Tom
received his Masters in History from Bowling Green State University
in 1980. He started in sales of oriental rugs in 1983 in Williamsburg,
Virginia and then moved to Columbus, Ohio where he eventually
managed a full service oriental rug store in 1987. Tom became
a certified oriental rug appraiser in 1988 from Oriental Rug
Retailers of America. He has lectured on oriental rugs for
over 10 years to many different educational and professional
audiences. His company expanded into commercial and residential
carpet cleaning in 1991, where he was introduced to Bridgepoint
chemicals. Tom started Forsythe Rug Consultants part time
in 1995 and simultaneously started working with Dave Hanks
of Bridgepoint Systems to develop the Oriental Rug Cleaning
seminar. While building his business, he sold leather
furniture for three years, which led directly to being one
of the teachers of Bridgepoint's popular Leather Specialists
course. In September of 1998, Tom moved to Utah to work
as Corporate Trainer for Bridgepoint Systems in addition to
his teaching responsibilities.
Specialized teaching in:
• One-Day “Leather Specialists”
• Advanced Leather Specialist
• One-Day Oriental/Area Rug Cleaning
• Rotobrush Course
• Mini Bridgepoint Seminars, Advanced Spotting
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Tony Macaluso
Tony
Macaluso is a veteran of more than twenty-two years in the cleaning
industry and has the designations of Certified Master Cleaner
and Certified Restorer. A graduate of University of Puget Sound.
Tony has experience in carpet cleaning, upholstery cleaning,
odor control, with extensive background in Fire and Water Damage
Restoration.
As owner and founder of Sunshine
Fabric Cleaning and Restoration is Austin, Texas, his company
has provided services in Cleaning and Restoration since 1973.
As administrator of TM Cleaning and Restoration Schools, he
has taught numerous classes throughout the United States and
Canada. He is a Master Cleaner and Senior inspector #0797
with IICRC, Master Deflooding and Restoration specialist with
C.D.R.N. and Certified Restorer #70 with A.S.C.R. Tony also
provides consulting services for additional restoration organizations.
Mr. Macaluso is also a Founding
Father and past President of the Southwest Carpet Cleaners
Association S.W.C.C.A. He is currently serving as Chairman
of the Odor Control Committee of the Technical Advisory Board
for the IICRC.
Specialized teaching in:
• Two-Day IICRC Water Damage Restoration Technician
• Two-Day IICRC Fire/Smoke Restoration Technician
• Two-Day IICRC Odor Control Technician
• Rotobrush Course
• Various Bridgepoint Mini-Seminars: Advanced Spotting, Safe
Upholstery Cleaning & Urine Decontamination, Tile &
Grout, Wood Cleaning
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